It is becoming apparent that the iPhone, iPod touch, and App Store have been taking a jab at Sony's profit margin.
Now, Sony has started a new ad campaign featuring Marcus, a smack-talking teenager, promoting the PSP.
The commercials directly attack the iPhone and the App Store containing 'Lame Games.' The commercials promote the PSP's cheap, older games for $9.99 which are intended to rival the App Store's many apps priced as free or $0.99.
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