iPods Remain the Most Popular Device for Teens to consume eBooks

Wattpad Prepares for Continued Growth in iPod App downloads with Launch of new iPods

Wattpad, the world's most popular eBook community, recently released its quarterly metrics report, which demonstrated the continuing popularity of the iPod for readers to access Wattpad's catalogue of over 600,000 free ebooks.

The last quarter saw a 25% increase in the use of iPad/iPhone/iPod devices with the iPod accounting for close to 50% of the Wattpad app downloads.

CTO of Wattpad, Ivan Yuen explains; "We continue to see teens use iPods as their device of choice to participate on Wattpad. This is likely attributed to the more accessible price point as well as providing young adults without their own personal computer a way to access Wattpad. With the new upgrades to the iPod products announced yesterday, Wattpad will continue to focus on this area of growth."

Wattpad continues to update its iPod app regularly, making many of the most popular social features from the site available for mobile users. Readers can now send messages to their friends and fans, vote for stories they like, fan their favorite authors and comment on stories they love. Readers without a Wattpad account can still participate, by commenting through their Facebook and Twitter accounts.

The latest version of the iPod app is fully operable with advanced retina display to maximize the features of the newly launched iPods.


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